Levi Creates Recycled Jeans

Hey everyone!

I found another interesting article that deals with plastic bottles, but in a very unique way. Apparently Levi Strauss & Co. has created a limited edition "Waste<Less" jean. According to the article, Levi has partnered with Ekocycle (a brand initiative by Will.i.am and Coca-Cola Co.) to create jeans made out of recycled plastic bottles. The two partners hope that creating these jeans will popularize the notion of recycling plastics properly and help consumers recognize sustainability. Each pair of 501 Waste<Less Jeans is manufactured from 29% post-consumer recycled products, approximately 8 recycled plastic bottles.

To read more about these jeans and the fashion industries sustainability initiative, the link is here

~Alexandria